The Prince Edward Island International Shellfish Festival sets out to break current world’s longest lobster roll record

(Tuesday, August 23, 2016) The Prince Edward Island International Shellfish Festival takes place September 15 – 18, 2016 at the Charlottetown Event Grounds. A four day festival to celebrate Prince Edward Island shellfish, our people and our culture. The festival is a joint effort of the PEI Aquaculture Alliance and PEI Shellfish Association.

The epic round 2 battle for the World’s Longest Lobster Roll is about to take place at the PEI International Shellfish Festival in September. In 2015, the PEI Fishermen’s Association set out to break the record for the World’s Longest Lobster Roll. A friendly rivalry between the Shediac Lobster Festival and the Fishermen’s Association has emerged to hold the record for the World’s Longest Lobster Roll, with no better arena than the International Shellfish Festival. A new record was set in Shediac earlier this year at 106.2 feet. The PEI Fishermen’s Association is preparing to beat this and set the new record on Sunday September 18, 2016 with a roll approximately 116 feet long.

Canada’s Food Island will host twelve top international chefs to compete in the Garland Canada International Chef Challenge for a $10,000 cash prize. The competitors will have 45 minutes to prepare a Prince Edward Island shellfish dish in front of a live audience and panel of judges. The competitors will compete in heats of 6 chefs on Friday September 16th on the kitchen stadium stage. The semi finalists (6 chefs) will move on to compete on Saturday September 17th with the final two chefs facing off for the $10,000 cash prize on Sunday September 18th. Returning this year is the 2015 runner up Chef Andrew McLeod of St. Catherines, Ontario. Best of Sea 2016 Chef of the Year and The Ultimate Seafood Fusion winner, Chef Irwin MacKinnon, Papa Joe’s will compete representing Prince Edward Island in the competition. Also competing in the challenge is Adam Hynman- Smith, chef at Ontario’s first gourmet food truck el gastronomo vagabundo; Chef Sarah Stewart executive chef at Juniper in Vancouver British Columbia; Danny Lee from Burger and Lobster in New York City. Mark Andrews is travelling from Wokingham, UK to compete. Chef Robert Finateri, Executive Chef & Season 7 Cutthroat Kitchen Contestant from New York; Chef Chris MacAdam, corporate chef with Sysco Moncton and Devon Latte with Notkins in Montreal, Quebec are also up for the challenge. Another chef to keep your eye on is Pierre Lamielle, Chopped Canada winner and Top chef Canada competitor and Jason Nagy, Chef/Owner Safehouse resto bar and Owner of Shuckme Catering in Montreal who will be competing in the Garland Canada International Chef Challenge and Raspberry Point Oyster Shucking Championship.

New this year at the PEI International Shellfish Festival Restaurant Canada will be presenting a PEI Shellfish Excellence Award. A foodservice operator in Prince Edward Island will be recognized for their exceptional promotion of local seafood. The restaurant who demonstrates superior shellfish quality standards, offers an assortment of local shellfish and promotes PEI shellfish choices to its community and customers will be selected by Restaurants Canada. Applications can be submitted via the www.peishellfish.com.

Things heat up by day with an exciting line-up of culinary activities and competitions, hosted by celebrity chef Lynn Crawford. There will be meet and greet and cookbook signings with Chef Crawford during the Festival. Chef Lynn Crawford will host Feast and Frolic with an amazing four course interactive meal in store for the evening. Feast and Frolic is presented by the PEI Fishermen’s Association in partnership with the culinary chefs and Olympic team of the Culinary Institute of Canada. When the sun goes down it’s Kitchen Party time as the night comes alive with live East Coast entertainment. Friday will kick off with The Irish Descendants and Saturday night crowd favourite Signal Hill will have the crowd dancing the night away. Two time Juno nominatee and East Coast Music Lifetime Achievment Award winner Matt Minglewood will headline the party on Sunday with local artist Bridgette Blanchard and Band performing throughout the day. Back by popular demand is the AIR MILES VIP Lounge. Show your AIR MILES card to join the party. Complimentary snacks provided by Sobeys, culinary demonstrations and sampling, bar service and lounge area.

Tickets can be purchased online at www.peishellfish.com, by phone 1 866 955 2003 or in person at the Eastlink Centre Box Office. Feast and Frolic tickets are sold out. Weekend passes are extremely limited. It is highly recommended to purchase in advance as these passes will not last long! Advance ticket pricing is in effect until Thursday September 15, 2016. Advance day pass for Friday or Saturday admission is $14.25 plus tax and service charge and $13.25 for Sunday admission. Weekend Passes provide the best value to take in all the culinary action for just $31.75 plus tax and service charge. AIR MILES Collectors can use their reward miles to redeem 2 weekend passes for 650 reward miles. CAA members also save 10% on general admission tickets. Discount promo code can be redeemed online when you visit www.peishellfish.com and click on the CAA link.

Quick Facts:

  • Over $26,000 dollars in cash prizes are handed out during live competitions in the Festival tent

    • Mott’s Clamato Best Caesar in Town semi finals- Thursday Sept 15 – Peake’s Quay Restaurant. Finals on Friday Sept 16 in Festival tent.

    • Tie On One Mussel Competition – Saturday Sept 17 semi finals at 12:25pm; finals 3:00pm.

    • Oyster Grower of the Year – Thursday Sept 15 at 6:00pm

    • Shiny Sea PEI Oyster Shucking Championship – Friday Sept 16 at 7:20pm

    • Raspberry Point Oyster Shucking Championship – Saturday Sept 17 at 5:30pm

    • PEI Potato Chowder Championship – Friday Sept 16 at 2:10pm

    • Canada’s Smartest Kitchen International Chowder Championship – Sunday Sept 18 at 1:15pm

    • Garland Canada International Chef Challenge – Friday Sept 16 Heat #1 at 12:40pm; Heat #2 at 3:40pm. Saturday Sept 17 Semi Finals at 3:15pm. Sunday Sept 18 Finals at 3:15pm.

  • The Festival is supported by the Atlantic Canada Opportunities Agency (ACOA), Prince Edward Island Department of Economic Development and Tourism, Prince Edward Island Department of Agriculture and Fisheries, and Innovation and Advanced Learning.

  • In 2015, the lobster roll final length was 79feet 1 inch. It was made with 75 lbs of lobster, 150 lbs of dough, 20L of mayoniase, 24 lemons and 5lbs of red onion.

  • In 2014, the Festival resulted in direct spending of over 1.3K.

Quotes:

This year’s PEI Shellfish Festival looks like it could be the best ever – and that’s saying a lot. We can all be proud of the quality of the food that is grown and produced here on Prince Edward Island, and of this annual festival that celebrate our unique maritime culinary heritage.”

Sean Casey, Member of Parliament for Charlottetown, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister Responsible for the Atlantic Canada Opportunities Agency (ACOA)

The Government of Prince Edward Island is a proud supporter of the PEI International Shellfish Festival – an event that continues to grow year after year. This festival is an incredible showcase of our world renowned shellfish industry. The seafood industry in P.E.I. contributes more than $366 million dollars to our provincial economy, and provides employment to more than 8,500 Islanders each year. As the provincial minister of fisheries, I encourage all Islanders and visitors to attend this year’s festival in support of our local seafood industry.

Prince Edward Island Minister of Agriculture and Fisheries Alan McIsaac

AIR MILES is very excited to again take part in the PEI Shellfish Festival and collaborate with our Partner, Sobeys, to welcome visitors from near and far to join in the festivities,” says Rachel MacQueen, Vice President, Marketing, AIR MILES Reward Program. “I encourage all Collectors going to the Festival to bring their AIR MILES Card along to enjoy special perks all weekend, including entrance to our VIP Lounge. It will definitely be a culinary celebration to remember.”

We are excited to introduce the first annual seafood excellence award presented by Restaurant Canada at the Shellfish Festival. Many Island restaurants are doing an excellent job promoting PEI seafood on their menu and we want to recognize them for their ongoing efforts.”

~ Liam Dolan, Chair of the 2016 PEI International Shellfish Festival

Media Contact

Jennifer Paynter
Marketing & Sponsorship Manager
Versatile Management Group
(902) 370-3397
jennifer@versatilegroup.ca